Is a Boutique All-Inclusive Worth It? UNICO's Pricing and Inclusions, Explained
[13-MINUTE READ]
You've probably done the mental math already. You've compared the per-night rates, scrolled through resort fee disclosures, and wondered whether "all-inclusive" actually means what it says. For most large resorts, the answer is complicated. Drinks are included, but only at the pool bar. Restaurants are included, but only two of them, and reservations book out weeks in advance. Excursions cost extra. The spa costs extra. You end up spending your vacation making small financial decisions every hour, which defeats the point of going away.
UNICO 20°105° Riviera Nayarit was designed with a different premise. The hotel sits on a stretch of coastline just north of Puerto Vallarta, in Riviera Nayarit, with views of Banderas Bay and a layout that keeps guests close to the water. It holds 96 rooms, which is intentionally small for a full-service all-inclusive. That size shapes everything: the staff-to-guest ratio, the accessibility of the restaurants, the feel of the pool. The question this article answers is whether that experience, at UNICO's price point, actually delivers more value than the alternatives.
By the time you finish reading, you'll have a clear picture of exactly what is included in your stay, what isn't, how UNICO compares to both large all-inclusive resorts and independent boutique hotels, and which type of traveler gets the most out of the model. No guesswork required.

What You'll Learn
- What "boutique all-inclusive" means in practice, and why it produces a different experience than a large resort
- A detailed breakdown of UNICO's inclusions, from dining to excursions to transfers
- How the pricing model compares to booking a la carte at independent hotels in the region
- What is and isn't covered, so there are no surprises at checkout
- Which traveler profiles benefit most from this format
- The most common misconceptions about all-inclusive stays, addressed directly

What Boutique All-Inclusive Actually Means
Size Creates the Experience
The term "all-inclusive" covers an enormous range of products. A 1,200-room resort in Cancun and a 96-room property in Riviera Nayarit can both carry the label, but they function completely differently. At large properties, the model depends on volume. High occupancy absorbs the cost of inclusions. The tradeoff is that you feel the volume: long waits at restaurants, overcrowded pools, impersonal service, and a dining rotation that grows repetitive within three days.
At UNICO, the boutique scale is the product itself. With fewer than 100 rooms, every restaurant has physical space for the guests who want to eat there. The Mixology Bar, the rooftop, and the beach club don't feel like you're competing with 800 other guests for a chair. The staff learns your name, your coffee preference, and your preferred beach chair location. That's not a marketing line. It's a function of having enough staff to cover fewer guests.
How UNICO 20°105° Fits the Model
UNICO 20°105° positions itself as a "Local All-Inclusive," which means the inclusions are built around the culture, cuisine, and products of the region rather than a generic international menu. The name references the hotel's coordinates: 20 degrees north latitude and 105 degrees west longitude, which places it precisely on Banderas Bay in Riviera Nayarit. That geographic identity runs through the food program (regional Mexican cuisine, not Tex-Mex), the drink menus (local spirits, Nayarit-grown ingredients), and the excursion offerings (explorations of the Sierra Madre, the Marietas Islands, and the towns of the bay).
This regional specificity matters for value. You're not paying for a buffet of international dishes that could exist anywhere. You're paying for an experience that's specific to this coastline, this culture, and this kitchen.

A Full Breakdown of UNICO's Inclusions
Accommodation
All rooms at UNICO face Banderas Bay and include a private terrace or balcony. The base category is the King Bay View room, and the property scales up through suites with plunge pools and expanded outdoor spaces. The room rate includes access to all resort facilities, daily housekeeping, and in-room mini-bar stocked with local spirits, beer, and soft drinks, replenished daily.
Food and Beverage
UNICO includes food and beverages at all on-site venues with no supplemental charges for specific restaurants. The property has multiple dining options, including the main restaurant, the rooftop restaurant with panoramic bay views, a beach club, and the Mixology Bar, which focuses on agave-forward cocktails made with Nayarit and Jalisco spirits. Room service is included around the clock.
The drink program goes beyond the standard well-spirit model. The bar menu features premium tequilas, mezcals, and local craft beers as standard inclusions. If you travel with someone who knows the difference between a Blanco and a Reposado, this matters.
Activities and Entertainment
Daily activities, fitness classes, and on-site entertainment are included. The gym and yoga spaces are accessible without booking fees. The property organizes local cultural experiences and activities that connect guests to the region.
Transfers and Excursions
One of UNICO's most practically useful inclusions is the airport transfer. Round-trip transfers between Puerto Vallarta International Airport (PVR) and the hotel are included in the rate. This is not standard practice across all-inclusive properties in Mexico, and it removes a real cost: private transfers from PVR to Riviera Nayarit typically run between $40 and $80 USD each way depending on the service.
Excursions are partially included. UNICO partners with local guides and operators to offer curated day trips as part of the Local All-Inclusive model. Specific excursion access depends on the room package selected, so confirm the details when booking to understand exactly what's covered for your dates and room category.
The Anchor Experience: The Spa Credit
UNICO guests receive a daily spa credit that applies toward treatments at the on-site spa. This is structurally different from a "spa access included" offer, which just means you can use the thermal circuit. A daily credit means you accumulate real spending power toward massages, facials, and body treatments across your stay. On a five-night trip, that credit adds up to a meaningful portion of what you would otherwise spend out of pocket.
How the Pricing Compares in Practice
The A La Carte Comparison
To evaluate whether UNICO is worth it, run the actual numbers against what a comparable independent stay would cost in the same region.
A boutique hotel near Puerto Vallarta with ocean views might charge $250 to $400 per night per room for the room alone. Add two meals per day at regional restaurants ($80 to $120 USD for two people per meal), cocktails at dinner and a beach bar ($40 to $60 per day for two), a round-trip airport transfer ($80 to $160 for two), two spa treatments at a quality day spa ($120 to $200 total), and one guided excursion ($80 to $150 per person). Over five nights, the a la carte total lands between $2,800 and $4,500 USD for two people, on top of the room cost.
UNICO's all-inclusive rate absorbs all of those categories. The relevant question isn't whether the nightly rate looks high. It's whether the nightly rate plus zero additional spend beats the alternative.
The Hidden Cost of Large All-Inclusives
Large all-inclusive resorts in the Riviera Nayarit and Puerto Vallarta corridor often price their base packages competitively, but the experience pushes guests toward upsells. Premium spirits require a room upgrade. Specialty restaurants require advance booking and sometimes a surcharge. The spa credit applies only to a narrow treatment list. Off-site excursions go through a timeshare-adjacent sales desk. These friction points erode the value of the "included" label.
UNICO's model avoids this by keeping the property small enough that it doesn't need to generate ancillary revenue from its own guests to stay profitable.
What Is Not Included
Honesty here builds better expectations. Certain off-site activities, premium retail purchases, and specific high-end wine pairings or aged spirits beyond the standard bar menu may carry additional cost. External excursions booked independently of the hotel's program are also on the guest's tab. UNICO does not include everything that exists. What it includes is everything that defines a high-quality stay at this specific property, and that's a meaningful distinction.
The Sensory and Emotional Reality of Staying Here
What You Feel on the First Day
The drive from PVR takes roughly 30 to 45 minutes depending on traffic. By the time your included transfer drops you at the hotel entrance, the scale of the property starts calibrating your expectations. There is no massive lobby atrium, no convention-hall dining room. The check-in area opens toward the bay, and the air carries salt and something floral. The staff member who greets you will ask what you're hoping to do with your time, not as a scripted opener but because the answer shapes what they'll suggest.
Your room faces the bay. The terrace is wide enough for a table and two chairs with space left over. In the early morning, the light on Banderas Bay has a specific quality, copper-toned and soft, and the silence before the day's activity starts is genuinely restful in a way that's hard to manufacture in a large resort.
What You Feel by Day Three
By midway through a five-night stay, something has settled. You're not making decisions about where to eat or what to spend. You're not navigating a wristband system or showing a room card to access the beach. You've likely had a conversation with the bartender at the Mixology Bar about which mezcal he'd recommend and why. That kind of low-friction, high-quality interaction is what boutique hospitality is supposed to deliver, and at UNICO, the size makes it structurally possible rather than aspirationally promised.
Who Gets the Most from This Model
The Couple Optimizing for Rest
Two people who want to minimize decision fatigue and maximize relaxation get the full value of the UNICO model. The spa credit compounds across days. The included meals remove the need to research restaurants, navigate reservations, or calculate tips. The transfers handle logistics at both ends. A five-night stay can feel genuinely restorative rather than logistically demanding.
The Traveler Who Wants Mexico, Not a Resort Bubble
UNICO's Local All-Inclusive framing specifically serves the traveler who wants to feel connected to the region rather than isolated from it. The food program uses regional producers and traditional cooking techniques. The excursion offerings reach into the Sierra Madre, the Marietas Islands (weather and permit access permitting), and the coastal towns of Nayarit and Jalisco. If your goal is to eat internationally interchangeable resort food in a gated compound, this is not the right property. If your goal is to experience Riviera Nayarit with comfort and without stress, it fits precisely.
The Group That Wants Quality Without Coordination
Small groups traveling together benefit from the predictability of the inclusive model. When everyone is on the same package, there are no awkward bill-splitting conversations, no one feeling priced out of the spa, no one skipping the excursion because they weren't expecting the cost. The social math of a trip becomes simpler.
Quick-Reference Summary Table
| Category |
Included at UNICO |
Typical Large Resort |
Independent Boutique Hotel |
| All meals and snacks |
Yes, all venues |
Buffet and select restaurants |
No, pay per meal |
| Premium spirits and cocktails |
Yes, regional premium bar |
Often upgrade required |
No, pay per drink |
| Airport transfers (PVR) |
Yes, round-trip |
Not typically included |
No |
| Daily spa credit |
Yes |
No (access only, or surcharge) |
No |
| On-site activities and fitness |
Yes |
Yes |
Varies |
| Curated local excursions |
Partially included (package-dependent) |
Extra cost |
Extra cost |
| Room service |
Yes, 24-hour |
Yes (often) |
Varies |
| Resort fee surprises at checkout |
No |
Common |
Common |
| Property size |
96 rooms |
300 to 1,200+ rooms |
10 to 60 rooms typical |
Common Myths About All-Inclusive Stays
"The Food Is Always Buffet-Level"
This is the most persistent misconception about all-inclusive properties, and it reflects real experiences at lower-tier resorts. UNICO operates full-service restaurants with Mexican regional menus, fresh seafood, and a culinary program that uses local ingredients and traditional techniques. A meal at the rooftop restaurant is not a buffet. It's a sit-down experience with a curated menu and service that would hold up in a standalone restaurant in Puerto Vallarta or Mexico City.
"You Can't Leave the Resort"
Nothing in UNICO's model penalizes you for leaving. If you want to spend a day in the Sayulita surf town (about 45 minutes north), or take the water taxi to Puerto Vallarta's old town, you can. The property's included excursion program exists because it's good, not because it traps you.
"All-Inclusive Means Everything Is Included"
No all-inclusive property covers every conceivable expense. At UNICO, certain premium aged spirits, independent off-site excursions, and retail purchases will carry additional cost. The right way to frame the model is that it covers everything you need for a high-quality stay at the property itself, plus key logistics like transfers, with no daily spending pressure for food, drinks, or activities.
"Boutique All-Inclusive Just Means It's More Expensive"
The per-night rate at a boutique all-inclusive like UNICO is higher than the base rate at a large resort. But the total cost of the trip, including meals, drinks, transfers, spa credits, and activities, often comes out comparable or lower. The difference is that UNICO delivers the budget certainty up front rather than revealing the real cost across the week.
FAQ
Is UNICO 20°105° Riviera Nayarit worth it for a couple's trip?
For couples prioritizing quality, calm, and a connected experience of the region, yes. The spa credit, included premium bar, and intimate scale make a five-night stay feel genuinely restorative without the logistical overhead of planning every meal and activity.
What exactly is included in the UNICO all-inclusive rate?
UNICO 20°105° inclusions cover all meals and beverages at every on-site venue (including premium regional spirits), round-trip airport transfers from PVR, daily spa credit, on-site activities and entertainment, room service, and curated local excursion access (package-dependent). Specific inclusions can vary by room category, so confirm the package details at booking.
How far is UNICO from Puerto Vallarta airport?
The drive from Puerto Vallarta International Airport (PVR) to UNICO 20°105° Riviera Nayarit takes approximately 30 to 45 minutes depending on traffic conditions. The hotel includes round-trip transfers, so you don't need to arrange separate transportation.
How does UNICO compare to large all-inclusive resorts near Puerto Vallarta?
The key differences are scale and quality floor. UNICO holds 96 rooms versus 300 to 1,200 at large properties. That smaller scale produces lower guest density at restaurants and bars, a higher staff-to-guest ratio, and a more personal experience. The food and beverage program reflects regional Mexican culture rather than a generic international menu.
Is the spa credit at UNICO meaningful, or is it a small token amount?
The daily spa credit accumulates across your stay and applies toward real treatments, not just thermal circuit access. Over a five-night stay, the total credit represents meaningful spending power toward massages and facials that would otherwise cost $100 to $200 USD out of pocket per treatment.
What is not included at UNICO 20°105°?
Items typically outside the inclusive package include independent off-site excursions booked separately, select aged premium spirits beyond the standard bar offering, retail purchases, and gratuities (though tipping culture at all-inclusive resorts varies; check current property policies). Excursion access beyond the hotel's curated program is also at the guest's own expense.
Is UNICO 20°105° good for families with children?
UNICO is designed primarily for adult travelers. The intimate atmosphere, cocktail-forward bar program, and quiet beach orientation make it a particularly strong fit for couples and adult groups. Families traveling with older teenagers may find it comfortable, but it is not a property with a dedicated kids' club or children's programming.
How do I book UNICO 20°105° Riviera Nayarit?
Reservations are available directly through the UNICO 20°105° Riviera Nayarit website. Booking directly often provides the most accurate package inclusions and the best available rate.
The Bottom Line
The value of UNICO 20°105° Riviera Nayarit comes down to a single structural advantage: the property is small enough to actually deliver what the all-inclusive model promises. At 96 rooms, the restaurants have space for the guests who want to eat in them. The bar staff has time to make recommendations. The included transfers, the daily spa credit, and the regional food program aren't gestures toward a premium experience. They're the experience itself.
If you run an honest cost comparison between a UNICO stay and a comparable a la carte trip to the same coastline, the numbers are closer than the per-night rate suggests. The real question isn't whether the rate is high. It's whether you'd rather arrive at the airport already knowing what your week costs, or spend five days in paradise doing mental arithmetic every time you order a drink.
For travelers who want Riviera Nayarit done well, without surprises, and without the impersonality of a large resort compound, UNICO 20°105° delivers the answer. Book directly at unicohotelcollection.com/vallarta/es to see current availability and package details.