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What is Dia de Muertos?

October 31, 2025 Omar Aguilar
Colorful Día de los Muertos altar with candles and decorations in Puebla, Mexico.

What is Dia de los Muertos?


This year, UNICO 20°105° Hotel Riviera Nayarit celebrates Dia de los Muertos (Day of the Dead), a traditional Mexican holiday where families gather to welcome back the souls of their lost loved ones for a brief reunion that includes authentic dishes, drinks and celebrations. 

As is tradition, families create ofrendas (offerings) to honor their loved ones and decorate with cempasuchil flowers, photos of the departed, along with the favorite food and drinks of the one being honored. The offerings are believed to encourage the departed to visit from the land of the dead as the departed souls hear the prayers, smell the food and join in the celebrations 

During this three-day celebration, guests are encouraged to honor their loved ones by writing down names and placing them at the beautiful altar, which transformed into a stunning and colorful floral decor at night.

The celebration continues with the welcoming of the Catrinas, who symbolize the relationship Mexicans share with afterlife. They came to honor and protect those who have passed away and guide them back to the afterlife on November 2nd.

UNICO 20°105° incorporates this annual Dia de los Muertos celebration to showcase traditional Mexican culture while allowing guests to honor and celebrate the lives of their relatives. 

 

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